November 15th, 2009
Category: Illiteracy ARTICLES
Tags: Advertising, apple, Apple/iphone, at, Illiteracy, Information, Launch, Literacy, Moral
By which I mean that the people in the Advertising/Marketing industries don’t really understand what they are supposed to be doing.
And to illustrate my point I will take a statement made recently in association with the launch of the Apple 1Phone. This little gem of absolute marketing nonsense was culled from the publicity surrounding the launch of the iPhone.
This from, Marc GobÄ of marketing expert Desgrippes GobÄ, New York.
He said “Apple was capable of generating this sort of hype because it had succeeded in turning its products into ‘celebrities’. Apple had largely achieved this by offering beautiful and innovative…
READ MORE
November 6th, 2009
Category: Books
Tags: 25 business stories, apple, at, Business, English, english language learners, Guide, Idioms, Learners, Practical, Reading, Stories, Vocabulary, Writing
- ISBN13: 9780877796831
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
This inspiring collection of 25 true business stories is especially written for English language learners. From spectacular successes (Starbucks and Apple’s iPod) to colossal failures (New Coke and Enron), each entrepreneurial saga is followed by reading comprehension exercises designed to build vocabulary skills and to help learners identify English sentence patterns, idioms, and commonly used phrases. Both vocabulary and phrase indexes are included.
25 Business Stories: A Practical Guide for English Learners
READ MORE
