For those of us who have left English 101 behind a long time ago, it may come as a
surprise to learn that poor writing is one of the biggest problems in business today. That's
right, poor writing. Studies and surveys have shown that poor writing contributes to low
productivity, inferior product quality, and poor customer relations. These business issues
are building to crisis proportions, so it's time to take a serious look at this most basic, and
now rampant method of communication -- writing.
If you think about it, our methods of business communication have changed
radically in the last ten years. "Back in the day," most business was conducted verbally,
either by telephone or in person -- meetings, visits, etc. Now we communicate by
keyboard: we send email, we instant message one another, and we even meet in chat
rooms. Often we never set eyes upon the person on the other end of the keyboard. What
this means is: we are what we write!!
Let the facts speak for themselves:
One survey (200 Fortune 1000 companies) found that managers felt 34 % of their
subordinates writing was below standard and of poor quality.
An incredible $225 billion is lost by business each year because of poor reading,
writing, and math skills.
71 % of surveyed executives reported that good writing is critical to business
success, yet just 26 percent offer any kind of writing training.
Poorly written manuals can conceivably result in customer death or injury, possibly
bankrupting a company due to liability and court costs.
A contributing cause to the Challenger accident was a series of poorly written and
misunderstood memos
As you can see, there's too much at stake to overlook poor writing as a major
contributor to your business problems. When a business is represented poorly in its
written communications �" poor grammar, inappropriate tone, misspelling, ineffective
format, and so on �" then everything else about that business is questioned. The logic
goes something like this:
"If they don't care enough about their written communications and correspondence,
then how competent is their customer service and what is the quality of their products?"
I'm sure you can relate to the fact that it's difficult to measure the impact of poor
writing on business, and this is precisely why it has been overlooked for so long. But
cease your search for the elusive Holy Grail, and look instead at the quality of your and
your employees' writing. You may be amazed at what you find!
Bio of author : Variety is the spice of life and the source of great fodder. So says
writer, scholar, teacher, and business practitioner Mary Anne Donovan. Mary Anne has
been teaching in both graduate and undergraduate programs for the past nine years, with a
specialty in business, technical and professional communications. In addition, she is the
Chief Editor of Writer Online, a professional ezine for writers and lovers of writing. Mary
Anne has her master's degree in liberal studies with a concentration in digital virtual
literacy and rhetoric from Empire State College. The blog can be found at
www.businesswriting-courses.com
ABOUT THE AUTHOR
Variety is the spice of life and the source of great fodder. So says writer, scholar,
teacher, and business practitioner Mary Anne Donovan. Mary Anne has been teaching in
both graduate and undergraduate programs for the past nine years, with a specialty in
business, technical and professional communications. In addition, she is the Chief Editor
of Writer Online, a professional ezine for writers and lovers of writing.



