Product Description
Over the last 20 years, North America’s ESL industry has grown by leaps and bounds and now generates billions of dollars every year. Waiting lists for class space attest to the overwhelming demand for ESL instruction.
Start & Run an ESL Teaching Business provides all the hands-on practical tips a person needs to start their own ESL teaching business. Whether the person wants to begin tutoring once a week or start their own ESL college, this book provides the step-by-step guidance they will need to make their business a success.
The business is perfect for anyone who has an interest in teaching and a sincere interest in working with people from other countries. Starting an ESL teaching business can be done with very little start-up capital, which makes it an attractive business venture.
This book shows entrepreneurs how they can set up their businesses, find students, understand policies and procedures, and maintain and build a customer base. The CD-ROM contains useful exercises and checklists that outline tasks that must be completed before opening a school or tutoring service.
Start & Run an ESL Teaching Business
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2 Comments
Start and Run an ESL Teaching Business is short on substance. It is a non-referenced glide over a myriad of topics that offer very little in term of real advice about starting an ESL business. It does offer a CD of over simplified forms, but they too have limited practical value. If you know nothing about starting a business or consulting practice it may hold some value for you. If you have no experience teaching English as a Second Language, you should not even be considering the topic. If you need help to start and run an ESL teaching business, look further.
Rating: 1 / 5
This practical, sensible book provides a solid introduction to and broad overview of the ESL business. Whether intended for ambitious tutors, inexperienced ESL teachers, or global entrepreneurs, the book gives step by step instructions on all aspects of building a language school business – at least in the United States.
As an experienced ESL professional and school administrator, however, I found the book to be organized commonsense and often a tad superficial. I found a handful of checklists and pages to be useful summaries, but quickly passed the book on to an immigrant friend looking to start a business. Perhaps they will decide to enter the field, and this book outlines some essential planning steps.
All in all, the book could have used a more rigorous editor and included many more resources.
Rating: 4 / 5
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